Viewers, Engagement and Viewing Hours For Online Video Continues To Grow
Life Sciences marketers and advertisers will want to take note of comScore’s “2010 Year US Digital Year in Review” (simple registration required). Online video viewership, the rise of mobile media and the rise of online television sites like Hulu require medical marketing executives to rethink …
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For pharmaceutical companies, the price of ignoring online video in communications strategy is high. Without a video presence on corporate portals and YouTube, both Brand and Company are at risk for relinquishing control of their story. Or rebuttal.
Consider how the pharmaceutical pricing story is so closely tied to Good Manufacturing Practices. A pharmaceutical company’s products …
Citing improvements in automated copyright patrolling by the Content ID System, YouTube recently announced that videos can now run 15 minutes, a 50% increase from the previous limit of 10 minutes.
While I’m not sure that I buy the notion that it was Content ID alone that sparked the change (it’s just as easy …
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Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information. Separating buzzwords from actionable data is a daunting task. Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media.
Key content includes:
Pharma Internet Marketing …
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It’s not easy for a health care marketer making the leap from broadcast to broadband. As reported by Jacob Goldstein in the Wall Street Journal’s Health Blog, Johnson & Johnson received an FDA warning letter which prompted the removal of an online video for Ultram ER from the PainAwareness.org site.
What strikes me as interesting is …
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As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as “corporate communications meets the kitchen sink.” But it’s product promotion where things really get interesting.
Sixty Second Case Studies
Let’s …
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Health care communicators are in double trouble:
Do too much and you’ll become the next Yaz with FDA fining you $20 million dollars in make-good advertising obligations
Do too little and when you’re caught unprepared to manage a mishap, you could be the next Christian Bale news cycle
This article provides a quick case study of how bad news moves from …
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